Zoho Backstage – Innovative Event Management

Zoho Backstage – Innovative Event Management

July 2018: Zoho launches BACKSTAGE – an event management solution – and – yet another high value application to its growing arsenal of business solutions.

BACKSTAGE is a fully comprehensive and powerful application for event management – that supports the needs of small, medium and enterprise scale organisations. Its end-to-end functionality helps you plan, promote and run events of different formats – be they large-scale meetings/gatherings, conferences or trade shows.

In a snapshot, it provides rich functionality for all stages of the event management cycle. This includes point-and-click tools to:

  • rapidly develop dedicated microsite pages to promote and generate event registrations
  • plan and construct agendas
  • promote events through social, email and other channels
  • setup tickets – free and paid
  • schedule sponsor and speaker slots
  • generate revenues through banners, third party site and blog links
  • create and manage content
  • attendee check-in
  • enable attendees select sessions and tracks to personalise their experiences
  • real-time event discussions
  • capture and analyse post-event feedback
  • monitor registrations, tickets sales and resulting event ROI, using real-time analytics


And, of course, all the above integrated with your CRM and accounting application!

While working with Salesforce over the past 10 years, many of my clients wanted this functionality but the only real way of delivering a good solution was through heavy-weight customisation, costing thousands of pounds.

But with Zoho this is relatively a simple, plug and play exercise!

Yet another reason to be Zoho.

Contact us to discuss how we can help implement Zoho Backstage to support your entire event management needs.

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