08 Jun FREE REPORT: 12 tips for CRM success (an antidote to chaos)
Despite the incredible advances made over the years in developing powerful software to support businesses, CRM projects can still be complex and, often times, difficult to deliver.
At the centre of this is the fact that CRM can touch the hearts and minds of so many stakeholders – your customers, your partners, your staff, your management and your executive – each group having their own expectations, needs, wants and desires. But, as Abraham Lincoln famously said “ …. you can never please all of the people all of the time.”
So perhaps, therein, lies the real challenge?
CRM is a fundamental game-changer. So, getting “CRM right” needs a holistic plan of action that recognises and delivers a programme of change that engages input and delivers clear and measurable outcomes to all stakeholders.
There are many ways this can be achieved but I believe that the establishing the right mindset and a framework for managing expectations is key from the outset. The mindset, principally, being one that recognises that CRM is not a “one-off IT project” but in fact an evolutionary process of transformation; and that, with careful consideration, you could achieve the majority of benefits in a relatively short timeframe provided you focus on those needs that make the biggest difference.
Once the mindset is founded there are various steps you can take to ensure you have the stakeholder support you need to deliver a solution in line with their expectations; that you have a plan in place that delivers solutions in an agile and iterative way with minimal impact on your business; and, a framework established that accommodates new demands and changes that naturally occur as your business needs evolve.
Of course, there are many things you can do to avoid disappointment. However, I highlight in my FREE REPORT “12 tips for CRM success: An antidote to chaos” what I believe are the top dozen actions that should be considered and planned for to deliver real project success with measurable results .
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