In choosing a CRM technology, most people seek advice from independent CRM experts. But should they trust the views of industry analysts or actual customers? But I’ve never been absolutely clear on what rationale that the highly reputed independent experts like Gartner, Forrester, Ovum (et al)...
A Rolls-Royce car is a wonderful thing to own and experience. But it's not worth a pile of beans to someone who can't drive! Likewise, spending a ton of money on a new CRM solution but having a poor user adoption rate is a complete waste...
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