Insights

Despite the incredible advances made over the years in developing powerful software to support businesses, CRM projects can still be complex and, often times, difficult to deliver. At the centre of this is the fact that CRM can touch the hearts and minds of so many...

What factors do you consider when trying to scope each phase of a CRM programme? Implementing a CRM solution can be a deep and broad undertaking. So, planning its development and implementation obviously required very careful thought at the planning stages. Traditionally, at least in the "old...

Content: In the consumer world, we are enjoying the benefits that devices with artificial intelligence [AI] offer us. Notably, the likes of Alexa (Amazon), Siri (Apple) and Cortana (Microsoft) are having a profound impact in the way we work, rest and play. Whilst in its infancy, AI...

A Rolls-Royce car is a wonderful thing to own and experience. But it's not worth a pile of beans to someone who can't drive! Likewise, spending a ton of money on a new CRM solution but having a poor user adoption rate is a complete waste...

It's not often that I look at the price of a product online, and then have to do a double-take and …. to be certain …. refresh the screen to confirm what I am seeing is in fact true. Well, that's exactly what happened when I...

Zoho operates in a very large pond, one that is dominated by a number of seriously big fish. Salesforce, arguably, the biggest. So - how does Zoho compare? As a pioneer in cloud computing, Salesforce has dominated the CRM market for over a decade. Since its...

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